Business Tag Archive

Say no to money that’s outside of your business focus

(Extracted from Built to Sell by John Warrillow) Stopping yourself from accepting projects outside of your scalable product or service is the toughest part of creating a business that can thrive without you. You will...

November 29, 2019| Focus, Strategy Read More

Sales people sell products, entrepreneurs sell companies

(Extracted from Built to Sell by John Warrillow) … he proceeded to scold us all for spending too much time selling our products and virtually no time selling our company. He went further, and I’ll try to...

November 29, 2019| Sales, Strategy Read More

How to improve your sales?

(Extracted from Double Your Profits: In Six Months Or Less by Bob Fifer) … reflecting on my purchases (or non-purchases) from various providers of products and services. Why did I choose that real estate...

November 22, 2019| Sales Read More

Outspend on Strategic Costs and Cut Non-Strategic Costs

(Extracted from Double Your Profits: In Six Months Or Less by Bob Fifer) All costs are divided into two categories: Strategic costs are defined as all those things that clearly bring in business and improve the bottom...

November 21, 2019| Execution Read More

Targeted marketing, don’t bombard

(Extracted from Growth Hacker Marketing by Ryan Holiday) They try to go everywhere and end up going nowhere. What’s the point? Most of those people never become your customers. Growth hackers resist this...

October 21, 2019| Marketing Read More

Growth hacking starts from product market fit

(Extracted from Growth Hacker Marketing by Ryan Holiday) You know what the single worst marketing decision you can make is? Starting with a product nobody wants or nobody needs. … products—even whole businesses...

October 21, 2019| Marketing Read More

Listen to your customers but not too much

(Extracted from David Perell’s Monday Musings (9/30/19) During a recent interview with Derek Thompson, Spiegel talked about how he invented the Stories format. Here’s how Spiegel told the story: ...

October 15, 2019| Execution Read More

Co-founders’ relationship can change

(Extracted from Venture Deals) The relationship between the founders at the beginning of the life of a company is almost always good. If it’s not, the term sheet and corresponding financing are probably the least...

October 10, 2019| People Read More

Your business can’t please everyone

(Phil Knight at Stanford Business School lecture 2019) It doesn’t matter how many people hate your brand as long as enough people love it. Phil Knight...

October 8, 2019| Marketing Read More

Having management depth at every position

(Extracted from Bloomberg on Bloomberg) Whether by building or buying, there are dangers in growth you ignore at great peril. We insist on management depth at every position. Lack of it would leave us vulnerable...

October 6, 2019| People Read More

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