Business Strategy Tag Archive

Tit-for-Tat is an effective strategy

(Extracted from Barking Up the Wrong Tree by Eric Barker) This is where Robert Axelrod got started. With the Cold War raging between the United States and the USSR, he wanted to explore what it takes to get people...

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Selling Services instead of Products

(Extracted from Confessions of a Pricing Man by Herman Simon) That explains why General Electric and Rolls Royce sell thrust, not engines, to their airline customers. In this model, they charge by the hour for...

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Pricing has the greatest impact to profits

(Extracted from Confessions of a Pricing Man by Herman Simon) Revenue is the product of price and volume . Profit is the difference between revenue and cost. This means that every business has only three profit...

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