(Excerpt from This is Marketing by Seth Godin) Busy people (you know, the kind of people you seek to change) don’t care about your work as much as you do. They’re not as up to date as you are, or as aware of the...
(Extracted from No B. S. Direct Marketing by Dan Kennedy) I am not opposed to brand-building. I am opposed to paying for brand-building. … Brand power can be acquired as a no-cost byproduct of profitable...
(Extracted from Double Your Profits: In Six Months Or Less by Bob Fifer) If the cost of entry is $100 million to build a new plant or invest in product and inventory, and if a competitor’s entry into the market...
(Extracted from The 1-Page Marketing Plan by Allan Dib) … a major problem arises when small businesses try to imitate the big brands with this type of marketing. The few times they run their ads is like a drop in...
