(Excerpt from Positioning by Al Ries and Jack Trout)
The truth is, the road to fame and fortune is rarely found within yourself. The only sure way to success is to find yourself a horse to ride. It may be difficult for the ego to accept, but success in life is based more on what others can do for you than on what you can do for yourself…
… So remember, the winningest jockeys are not necessarily the lightest, the smartest or the strongest. The best jockey doesn’t win the race.
The jockey that wins the race is usually the one with the best horse.