(Excerpt from The Road Less Stupid by Keith Cunningham)
How much money would you have right now if I gave you the ability to unwind any three financial decisions you have ever made? Write that number down . . . seriously.
Over the last thirty years of mentoring, coaching, advising, and teaching business owners, I have asked this simple question to tens of thousands of entrepreneurs, business owners, and CEOs. I have yet to have anyone tell me her wealth or income would be unchanged.
Chances are the erroneous assumptions you made that caused these financial mistakes were obvious with the passage of time. The problem is that by the time you woke up and smelled the coffee, the decision had been made and the loss incurred.
We have all paid “dumb tax”; mine is in the tens of millions.