Business

Content should give value in three categories that consumers care about

(Extracted from Jab, Jab, Jab, Right Hook by Gary Vaynerchuk) Be generous. Be informative. Be funny. Be inspiring. Be all the characteristics we enjoy in other human beings. That’s what jabs are all about. Right hooks...

December 1, 2019| Marketing Read More

Say no to money that’s outside of your business focus

(Extracted from Built to Sell by John Warrillow) Stopping yourself from accepting projects outside of your scalable product or service is the toughest part of creating a business that can thrive without you. You will...

November 29, 2019| Focus, Strategy Read More

Sales people sell products, entrepreneurs sell companies

(Extracted from Built to Sell by John Warrillow) … he proceeded to scold us all for spending too much time selling our products and virtually no time selling our company. He went further, and I’ll try to...

November 29, 2019| Sales, Strategy Read More

How to improve your sales?

(Extracted from Double Your Profits: In Six Months Or Less by Bob Fifer) … reflecting on my purchases (or non-purchases) from various providers of products and services. Why did I choose that real estate...

November 22, 2019| Sales Read More

Don’t set regular bonuses, reward whenever it is deserved

(Extracted from Double Your Profits: In Six Months Or Less by Bob Fifer) Once any bonus, any reward becomes automatic, it ceases to serve any motivational purpose and becomes a tool of bad, not good, management. I...

November 22, 2019| People Read More

Pay generously to employees with direct impact to your profits

(Extracted from Double Your Profits: In Six Months Or Less by Bob Fifer) Setting salaries in superbly-run businesses requires three rules: For groups or levels of employees who have a direct impact on your...

November 22, 2019| People Read More

Keep staffing lean and important work gets done

(Extracted from Double Your Profits: In Six Months Or Less by Bob Fifer) When part of my (or a client’s) organization asks for another person, I say no. When they ask again, I say no. When they ask a third time, I...

November 22, 2019| People Read More

Outspend on Strategic Costs and Cut Non-Strategic Costs

(Extracted from Double Your Profits: In Six Months Or Less by Bob Fifer) All costs are divided into two categories: Strategic costs are defined as all those things that clearly bring in business and improve the bottom...

November 21, 2019| Execution Read More

Expand your lead generation from 3% to 40% by delaying sales

(Extracted from The 1-Page Marketing Plan by Allan Dib) Here’s the other big reason you want to avoid selling directly from your ad: at any given time (on average) about 3% of your target market is highly...

November 14, 2019| Marketing Read More

Small businesses don’t have budget to do branding ads effectively

(Extracted from The 1-Page Marketing Plan by Allan Dib) … a major problem arises when small businesses try to imitate the big brands with this type of marketing. The few times they run their ads is like a drop in...

November 14, 2019| Marketing Read More

↑