Business

Sell Benefits > Features 2

(Extracted from The Millionaire Fastlane by M.J. DeMarco) As consumers, we buy things to solve needs. We engage in transactions to fill voids. You don’t buy a drill; you buy a hole. You don’t buy a dress; you...

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Sell Benefits > Features

(Extracted from UserOnboard) One thing I come across time and time again when reviewing onboarding experiences is the company trying to sell me on the features of their product instead of how it actually improves...

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Pricing has the greatest impact to profits

(Extracted from Confessions of a Pricing Man by Herman Simon) Revenue is the product of price and volume . Profit is the difference between revenue and cost. This means that every business has only three profit...

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Firing employees

(Excerpt from Principles by Ray Dalio) Don’t collect people. Firing people is not a big deal—certainly nowhere near as big a deal as keeping badly performing people, because keeping a person in a job they are not...

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Evaluate employees like job candidates

(Extracted from Principles by Ray Dalio) Evaluate employees with the same rigor as you evaluate job candidates. Ask yourself: “Would I hire this person knowing what I now know about them?” I find it odd and...

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The Yin-Yang Balance of Status Quo and Innovation

(Excerpt from The Messy Middle by Scott Belsky) Typically, the type A “doers” on the team are the powerful antibodies that extinguish new ideas that put time lines and budgets at risk. In contrast, the wide-eyed...

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How to shape culture

(Extracted from Hot Seat: The Startup CEO Guidebook by Dan Shapiro) Company cultures are echoes of their leadership, so if you are trying to lay the groundwork for the culture of your startup, you will need to...

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Company culture is defined by 4 things

(Extracted from Hot Seat: The Startup CEO Guidebook by Dan Shapiro) Most companies boast of their “company culture” thinking that it’s the thing that makes their company wonderful. It’s not. Most companies...

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Company Cultures are default settings

(Extracted from The Messy Middle by Scott Belsky) The term “culture” is casually thrown around as if it can be designed in a conscious way: a cocktail hour here, a foosball table there. But culture is not in...

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Always be hiring

(Extracted from a smart bear by Jason Cohen) The rule of thumb is that it takes 3-6 months to hire a really good person. Why so long? Good people are rare, so it takes a while to dig them up. Like truffles. Or...

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