Marketing
It is a mistake to think that you just need to build the best product and the customers will come. Unfortunately they will not. You need to build the best product and tell the whole world about it.
(Phil Knight at Stanford Business School lecture 2019) It doesn’t matter how many people hate your brand as long as enough people love it. Phil Knight...
October 8, 2019|
Marketing
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(Extracted from Zero to One by Peter Thiel) In between personal sales (salespeople obviously required) and traditional advertising (no salespeople required) there is a dead zone. Suppose you create a software...
September 21, 2019|
Marketing, Sales
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(Extracted from Zero to One by Peter Thiel) Superior sales and distribution by itself can create a monopoly, even with no product differentiation. The converse is not true....
September 21, 2019|
Marketing, Sales
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(Extracted from Zero to One by Peter Thiel) In Silicon Valley, nerds are skeptical of advertising, marketing, and sales because they seem superficial and irrational. But advertising matters because it works. It...
September 21, 2019|
Marketing, Sales
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(Extracted from Confessions of a Pricing Man by Herman Simon) That explains why General Electric and Rolls Royce sell thrust, not engines, to their airline customers. In this model, they charge by the hour for...
September 8, 2019|
Marketing, Strategy
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(Extracted from The Millionaire Fastlane by M.J. DeMarco) As consumers, we buy things to solve needs. We engage in transactions to fill voids. You don’t buy a drill; you buy a hole. You don’t buy a dress; you...
September 8, 2019|
Marketing
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(Extracted from UserOnboard) One thing I come across time and time again when reviewing onboarding experiences is the company trying to sell me on the features of their product instead of how it actually improves...
September 8, 2019|
Marketing
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