Business, Chow Yong Han

What is branding and why is it important?

(Excerpt from This is Marketing by Seth Godin) Busy people (you know, the kind of people you seek to change) don’t care about your work as much as you do. They’re not as up to date as you are, or as aware of the...

August 8, 2022| Business Read More

Every business has its critics and it is okay

(Excerpt from This is Marketing by Seth Godin) The critic who doesn’t like your work is correct. He doesn’t like your work. This cannot be argued with. The critic who says that no one else will like your work is...

August 8, 2022| Marketing Read More

People want the drill bit, hole, shelf, or feelings

(Excerpt from This is Marketing by Seth Godin) Harvard marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill bit. They want a quarter-inch hole.” The lesson is that the...

August 8, 2022| Marketing Read More

3 Elements in a Strategy Kernel

(Excerpt from Good Strategy / Bad Strategy by Richard Rumelt) A good strategy may consist of more than the kernel, but if the kernel is absent or misshapen, then there is a serious problem. The kernel of a strategy...

April 7, 2022| Strategy Read More

Strategy is the bridge between goals and objectives

(Excerpt from Good Strategy / Bad Strategy by Richard Rumelt) Bad strategy is long on goals and short on policy or action. It assumes that goals are all you need. It puts forward strategic objectives that are incoherent...

April 7, 2022| Strategy Read More

The Vision Grid

Excerpt from The Vision Driven Leader by Michael Hyatt In Quadrant 1 (abstract, implicit), the leader has a vague idea of what he wants the future to look like. It’s more of a hunch, maybe wishful thinking. Since the...

December 29, 2021| Business, Founder, Matrix Read More

Career map vs unmapped career

(Excerpt from Monday Musings 6 Dec 2021 by David Perell) Every industry has a map. Not a literal map, but a cognitive one filled with different skills needed to make money and produce products. Because of this, building...

December 7, 2021| Strategy, Structure drives behaviour, Success Read More

Where would this company be without this individual?

(Excerpt from Monday Musings 6 Dec 2021 by David Perell) …what if pay is determined by asking: “Where would this company be without this individual?” The higher the number, the higher the pay should be — no...

December 7, 2021| People, Success Read More

What’s not going to change in the next 10 years

I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I almost never get the question:...

September 19, 2021| Strategy Read More

What’s your hotdog

(Excerpt from Rework by Jason Fried) The way to find the epicenter is to ask yourself this question: “If I took this away, would what I’m selling still exist?” A hot dog stand isn’t a hot dog stand without the...

September 19, 2021| Circle of Competence, Strategy, Via Negativa Read More