chowyonghan Author

Why branding is a good moat

(Extracted from Double Your Profits: In Six Months Or Less by Bob Fifer) If the cost of entry is $100 million to build a new plant or invest in product and inventory, and if a competitor’s entry into the market...

November 22, 2019| Investing Read More

Don’t set regular bonuses, reward whenever it is deserved

(Extracted from Double Your Profits: In Six Months Or Less by Bob Fifer) Once any bonus, any reward becomes automatic, it ceases to serve any motivational purpose and becomes a tool of bad, not good, management. I...

November 22, 2019| People Read More

Pay generously to employees with direct impact to your profits

(Extracted from Double Your Profits: In Six Months Or Less by Bob Fifer) Setting salaries in superbly-run businesses requires three rules: For groups or levels of employees who have a direct impact on your...

November 22, 2019| People Read More

Keep staffing lean and important work gets done

(Extracted from Double Your Profits: In Six Months Or Less by Bob Fifer) When part of my (or a client’s) organization asks for another person, I say no. When they ask again, I say no. When they ask a third time, I...

November 22, 2019| People Read More

Outspend on Strategic Costs and Cut Non-Strategic Costs

(Extracted from Double Your Profits: In Six Months Or Less by Bob Fifer) All costs are divided into two categories: Strategic costs are defined as all those things that clearly bring in business and improve the bottom...

November 21, 2019| Execution Read More

Expand your lead generation from 3% to 40% by delaying sales

(Extracted from The 1-Page Marketing Plan by Allan Dib) Here’s the other big reason you want to avoid selling directly from your ad: at any given time (on average) about 3% of your target market is highly...

November 14, 2019| Marketing Read More

Small businesses don’t have budget to do branding ads effectively

(Extracted from The 1-Page Marketing Plan by Allan Dib) … a major problem arises when small businesses try to imitate the big brands with this type of marketing. The few times they run their ads is like a drop in...

November 14, 2019| Marketing Read More

Nuclear, flying and guns are safer than you think

(Excerpt from Motherf*ckin’ Monday 4 Nov 2019 edition by Mark Manson) Quite simply, nuclear power would save lives. For every nuclear power accident, hundreds of thousands of people die due to fossil fuel-related...

November 11, 2019| Availability Bias, Inversion, Nonlinearity Read More

What is chasing you

(Extracted from What is Chasing You? On MicroCapClub by Ian Cassel) At the turn of the 20th century a delicious white flaky fish known as Cod was gaining popularity. The fish was found in the North Atlantic and...

November 10, 2019| Antifragility Read More

What Blackstone Stephen Schwarzman looks for in interviewees

(Extracted from Whatever It Takes by Stephen Schwarzman) Here are my rules for how to have a successful interview: 1. Be on time. Punctuality is the first indicator of how much thought and preparation you have put...

November 10, 2019| People Read More

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