We are often slaves to office productivity programs. Here are two examples. #1 – Calendars: We schedule interruptions rather than our important work. Eric Barker said the following (from his book, Barking Up the...
(Excerpt from Breakthrough Advertising by Eugene Schwartz) If your prospect is aware of your product and has realized it can satisfy his desire, your headline starts with the product. If he is not aware of your product,...
Most people wait for permission to do something. They do it only when their bosses, parents, partners, friends, idols, or governments tell them to. Without which, they will be mindless and engage in pleasure to pass...
I found myself gaining weight with each passing year. The last time I had my six-pack abs was probably during my NS days. I haven’t seen them for more than a decade. Not that I really desire the abs but a protruding...
If religions are our beliefs of the world, investing strategies are our beliefs of the markets. You are not suppose to criticise someone else’s religion because he may get extremely upset. He might even hurt you...
(Excerpt from The Road Less Stupid by Keith Cunningham) What creates opportunity for the small guys (the entrepreneurs of the world) is the inflexibility of the big guys to treat each customer as a king (instead of a...
(Excerpt from The Road Less Stupid by Keith Cunningham) When we are disappointed with the performance of an employee, it’s always a result of an unmet expectation. All upsets are simply unmet expectations....
(Excerpt from The Road Less Stupid by Keith Cunningham) The vast majority of business management teams—whether a publicly held Silicon Valley behemoth or a mom-and-pop Sioux Falls corner drugstore—have drunk the...
(Excerpt from The Road Less Stupid by Keith Cunningham) How much money would you have right now if I gave you the ability to unwind any three financial decisions you have ever made? Write that number down . . ....
