(Extracted from The Millionaire Fastlane by M.J. DeMarco)
Your business plan is useless. The market (the world) will steer your business in unimaginable places that will violate everything about your business plan. If you interview any entrepreneur who has been in business longer than five years, they’ll tell you that they started off with intention A and ended up at intention B. They sell product X and ultimately end up selling product Y. The world tells you where you should be going, and no, the world doesn’t give two pence about your 150-page PowerPoint business plan.